Whirlpool Corporation Brands And Background

Whirlpool Corporation produces a wide range of major home appliances for markets world-wide. WHR is a major player in the refrigerator and fridge freezer in roughly 130 different countries, giving them unparalleled access to a vast pool of potential customers.
Over the years Whirlpool Corporation has accumulated a large number of well recognized appliance brands, resulting in their growing to their current position as the worldÂ’s top appliance brands. Their primary brands are as follows- Whirlpool, KitchenAid, Jenn-Air, Amana, Maytag, Brastemp, Consul and Bauknecht.
Of the diverse appliance brands Whirlpool owns, the Whirlpool brand is the most widely recognized. This is confirmed by the brand valuation firm Brand Finance labelling it as one of the most valuable brands in the world.
As part of its efforts to provide long-term value for its investors, Whirlpool Corporation (WHR) claims to be passionate about creating new and innovation products which offer real, sustainable value to consumers.
With over seventeen billions dollars of sales in financial year 2009 Whirlpool is a major player in the residential appliance industry, and looks set to remain so for years to come. They have a solid reputation and should be producing spare parts such as Whirlpool water filters for years to come.